YOUR MUSIC MAY JUST SUCK!!
Before you get upset and rethink what you've read about all the positivity we promote, understand that this may be the most important thing anyone has ever said to you about your music! Your music may actually be "good or hot", BUT good is not enough to create a "WHO or WHAT is that moment from consumers in a good way! Most artists spend years trying to create a formula that sets them apart and gives them the "Where have you been my whole life?" from new supporters who are now locked into what the artist is offering sonically.